Carlos Alcaraz is the new face of Calvin Klein

The world’s No. 1 tennis player in the ATP rankings, Carlos Alcaraz, has been chosen as the new face of Calvin Klein. 

Carlos has become the star of the new global advertising campaign for “Calvins or Nothing”. The tennis player has been immortalised in a series of photographs and videos produced by Gray Sorrenti. The campaign’s black and white images stand out: “they highlight Carlos’ strength and confidence and recall the innate sensuality for which the brand is known”.

The campaign showcases Calvin Klein‘s new men’s intimate apparel collection. A collection designed under the label “Calvin Klein 1996 Underwear”. The tennis player is also seen wearing the new “Classic Straight” jeans and wearing other styles from the men’s collections such as “Modern Cotton”, “Cotton Stretch” and “Cotton Classic Underwear”.

Calvin Klein celebrates the family we choose in its This is Love campaign.