CASONÁ opened its doors four months ago at Calle Pelayo 52, Madrid, although its essence has been in the making for a decade. The brand was born from the shared dream of two creative women—one from Spain, the other from Latin America—who found in the fusion of their roots a common language from which to celebrate diversity, honour history and build exclusivity based on emotion and memory.
The shop is conceived as a home built on nostalgia, inspired by the warmth of grandmothers’ imaginations and the beauty of objects that inhabit homes with soul, where each piece has a story to tell. The interior design features handcrafted pieces, natural textures and reclaimed elements that coexist with details that evoke heritage and tradition. The result is a living home, where fashion, coffee and couture intertwine under an identity that feels familiar.
The colour palette – creams, browns, earth tones and dark accents – reproduces the warm light of traditional Latin American and Mediterranean homes, reinforcing an atmosphere in which decoration and concept function as a single language. Thus, the space becomes a bridge between cultures, a physical representation of intertwined stories that have shaped the brand’s DNA.
CASONÁ began as an online brand and grew during its first year from home, maintaining an intimate and unhurried approach. Today, that spirit has been transferred to its physical store. Its founders, Inés and Carmela, have built a universe where each garment is a legacy: limited editions made from deadstock materials sourced from European luxury fashion houses.
The flagship store incorporates a small café that enhances the experience and turns the space into a meeting place for those looking for more than just clothes.
Welcome to our home. My home is your home.
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