Cécred, Beyoncé's hair care brand, is here

Consisting of a shampoo, conditioner, hair oil and various protein treatments based on rice water.

A little less than a fortnight ago Beyoncé revealed the first official details about her new project, far removed from the music industry, with which she is entering the world of beauty with the help of her mother Tyra Knowles and her long-time hairdresser Neal Farinah.

Now, the products reach the masses through the first official launch, where we find the Foundation Collection line consisting of seven hair products in the form of a moisturising shampoo, a double exfoliating shampoo, a conditioner, a repairing mask, a hair lotion and a protein treatment.

“Cécred is for me an inherited project, probably the most deeply rooted in my ancestry. It goes far beyond the business. Hair is our lineage, it’s our family history. By having access to proven ingredients and creating our own patent-pending technology, we now have a line that works universally,” says Beyoncé.

Coming soon is the next offering based on bioactive keratin technology designed to repair damaged hair.