Celebrate Byredo’s Astronomical day with the ultimate mascara

Byredo adds a new chapter to its celebration of intense black lashes: a high-performance volumising, curling and thickening mascara designed for drama.

With meticulously crafted silicone bristles, a curved cupillon and an innovative, long-lasting formula; Astronomical Mascara has been created to give lashes a precise new dimension with a single stroke – or XXL volumising impact. Completely vegan, and with 91% natural ingredients, it is Byredo‘s cleanest mascara yet. Because you’ve never been able to pick a colour in the Byredo mascara universe, because it’s always black.

Astronomical Mascara debuts with a campaign by cult photographer Hugo Comte, starring renowned musician Arca. Celebrated worldwide for their genre-defying creativity, transgressive soundscapes and expansive, self-defining performances, Arca embodies Byredo‘s vision of beauty: autonomous, experimental and proudly individual.

“Byredo beauty is as different from the norm as our approach to scent,” says Ben Gorham. “When I first started looking at the beauty world, I found a lot of it conservative and conventional. Ultimately, beauty is subjective, and Byredo Makeup reflects that. I wanted to create an essence of freedom in the way we communicate products. Arca is zeitgeist (zeitgeist) and represents modernity. We like him, and we like the clarity of Hugo Comte’s photography, so we thought they were the perfect combination to create beautiful images together.”

 

In neon green and in the same ergonomic and totemic Byredo case, Astronomical Mascara has an addition to the brand’s make-up offering that speaks to its core values; high performance, expressive and instinctively desirable. XXL impact across the board.