LOEWE's latest campaign pays tribute to its creative community

Through a direct and eccentric document, LOEWE celebrates the personal insight into the life, work and creative process of the artists who make up its community.

Once again, Juergen Teller has been commissioned to immortalise LOEWE‘s latest story, which blends raw looks, biting humour and sculptural approaches to the body and poses. Combining the new images with the photographer’s archival documents, a new outdoor context has been created that provokes a humorous and slightly absurd tension. A play between the real and the imaginary that invites to discover and investigate all the details and finds its climax through the reinterpretative poses.

In this way, different personalities from the artist community surrounding the fashion house present some of the most iconic pieces from the Fall/Winter 2023 collection. Hans Ulrich Obrist holds the Puzzle Fold Tote in front of a photograph while Aubrey Plaza shows off the Paseo Satchel in front of flowers and concrete. Elsewhere, Ruth Negga unveils the LOEWE Font Tote framed by a giant image of an owl, and Takeshi Kitano lifts the classic Puzzle.