LOEWE and On continue to explore the movement

The latest collection features two new styles: the Cloudsolo Hiker and the Cloudtilt Cosmic.

This season, LOEWE and On pose a question: what happens when movement ceases to be solely a matter of performance and becomes a tool for artistic exploration? The answer is a collection that continues to expand the intersection between functionality, design and personal expression, viewing the body as a starting point for discovering new ways of engaging with the world around us.

We thus find two new footwear options, the Cloudsolo Hiker and the Cloudtilt Cosmic, as well as a collection of technical garments in which the design codes of both brands come together to create a wardrobe designed for movement.

The Cloudsolo Hiker reinterprets the traditional design elements of hiking boots through a construction that combines the Cloud heel with a lugged outsole and On’s signature marbled rubber. Customised hooks, two-tone rounded laces and a metal buckle featuring both brands’ logos complete the upper. The model will be available in sand, dark khaki, black and red.

The Cloudtilt Cosmic, meanwhile, features a more streamlined silhouette than the original Cloudtilt. Its new CloudTec® Phase outsole incorporates a visible arch and larger cavities to enhance cushioning. The upper combines technical mesh, transparent layers and stitching featuring the LOEWE monogram, creating an interplay of textures that blends innovation and design. The colour palette includes black, white and black, white, dark sand, vibrant orange and lilac.

7 photos

To mark this launch, Joan Jonas, Martine Syms and Tarek Atoui feature in a campaign photographed and filmed by https://www.instagram.com/marksrosie/?hl=es. The campaign showcases the landscapes that inspire their respective works – ranging from natural settings to urban scenes – and reflects on curiosity, personal technique and physical expression.