The House founded in Madrid in 1846 has announced a four-year collaboration with the men’s and women’s national teams.
LOEWE enters the world of sports from a perspective where luxury, craftsmanship, and cultural identity naturally coexist. In this way, and under the creative direction of Jack McCollough and Lazaro Hernandez, it will be responsible for dressing the Spanish National Team during their international commitments and major tournaments, on a journey that will span from North America 2026 to the World Cup 2030 taking place across Spain, Portugal and Morocco.
The collaboration is conceived as an emblem of shared identity with the goal of representing Spain both on and off the field, and will officially debut in 2026 with a complete travel wardrobe designed for the men’s team. Among the designed pieces are tailoring options, polos, jackets, trousers, footwear, and leather goods conceived in LOEWE‘s workshops.
And to announce this partnership to the world, a series of portraits has been released featuring Pedri, Unai Simón, Rodri, Pau Cubarsí, and Nico Williams, captured by photographer Bruno Staub at the Football City in Las Rozas. Swipe through the gallery below and discover them:
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