Loewe turns 180

From a Madrid workshop to a luxury icon.

Few brands can boast nearly two centuries of history without appearing stuck in the past. Loewe is one of them. The Spanish house celebrates its 180th anniversary established as one of the most important and long-standing luxury houses in the world. Founded in Madrid in 1846 as a small leather goods workshop, the brand has built a unique trajectory based on artisanal excellence and a constant capacity for transformation. The arrival of the German merchant who gave the brand its name marked the beginning of a new era that culminated in its recognition as a supplier to the Spanish Royal Court, laying the foundations for a legacy that remains relevant nearly two centuries later.

To celebrate this anniversary, the house presents a global campaign photographed by American artist Talia Chetrit, featuring names such as Julia Garner, Salma Abu Deif, Giselle, Kara Wai, Sissy Spacek, and Kara Walker. The initiative proposes a contemporary reinterpretation of the brand’s archive through some of its most emblematic designs, from the Flamenco of the eighties to the Puzzle launched in 2015, also incorporating the new Amazona 180, an updated reinterpretation of the original 1975 model.

In line with this celebration, Loewe also translates its legacy into a special capsule collection available from June 3, where lion motifs—a direct nod to the maison’s etymological origin—become the leading element. The commemoration is completed with a special edition of Loewe Magazine Issue 11, a publication that reinforces the cultural dimension of the anniversary and highlights the brand’s vision.

LOEWE dresses the Spanish National Football Team.