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Central Cee in the new Jacquemus campaign

British rapper Central Cee gets cozy with Jacquemus in his new winter campaign “NEVE”.

And just when we thought we had seen it all in the fashion world, Jacquemus comes along with… Central Cee! The French brand makes the rapper the star of its new winter campaign. Stay and see it!

In a series of photos captured by Oliver Hadlee Pearch, the ultimate British drill star, Central Cee, poses in Jacquemus’ new silhouettes in pink, brown, white and purple. All cozy, ultra-warm pieces that finally give us a good reason to love the cold.

After seeing “Neve World”, this new range from Jacquemus, there’s no reason not to long for those winter evenings of sofa and blanket. Simon has made our dreams come true and brought everything we love: hats, sweaters, pants, balaclavas, gloves…

If seeing the collection just makes you want to cuddle it, it’s probably partly because of the little dogs that accompany Central Cee in his photos… a real cutie! The rapper is also sporting the latest Air Humara designed by Nike in collaboration with Jacquemus. Another must-have created for winter.

So, what do you think of Central Cee latest surprise for Jacquemus? We’d like our 2023 to be this warm…

The collection is available now at

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