The power of the monogram continues this season, taking over basics and turning them into cult pieces.
Chanel‘s interlocking double C has always been synonymous with power. A symbol of social status that has been established since the Maison’s beginnings and continues to bring notoriety to all who wear it. For this very reason, the FW23 season is full of basics adorned with the CC logo that invades the entire surface of the garments.
With a retail price ranging from 2,000 to 3,500 euros, don’t go thinking that there is still stock available. The fashion house quickly hung the sold out sign thanks to the success of the pieces on social networks. Some of the most important celebrities in the public sphere have already fallen for this trend: Katie Homes, Kendrick Lamar and the members of NewJeans are just a few examples.
It is also worth mentioning the recent success (and critical acclaim, of course) of the Chanel F1 T-shirt, which took social media by storm just under two months ago. A seemingly basic baby tee whose stratospheric value piqued the public’s interest and quickly became one of the most viral and desired products of 2023.
Not to mention the sneaker world… where Chanel has already quietly conquered the market with models approved by it-girls like Peggy Gou or Dua Lipa.
Anyway, now you know. If you want to get your hands on a pair of jeans from the FW23 collection, you can start preparing your wallet… Resale prices are already triple their original value. Disappointed but not surprised 🙁
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