After having chosen Sabrina Carpenter to present its Spring 2024 collection in the midst of the premiere of her single ‘Espresso’, Kim Kardashian’s brand has chosen Charlie XCX for its most Brat campaign. Thus, the mind behind ‘Brat Summer’ and a global pop icon, joins the exclusive list of SKIMS stars that also includes Jude Bellingham, Cardi B, Madelaine Petsch and more.
The lingerie brand, always at the forefront of hype, has chosen the it-girl of the moment to star in its latest campaign, featuring the new Cotton Rib and Cotton Fleece pieces. Captured by the unmistakable lens of Petra Collins, the summer collection campaign shows us a Charli with ethereal vibes, dressed in cropped tops, bralettes and trousers in minimalist tones: white, black and grey.
‘SKIMS makes people feel powerful in their skin, which is exactly what Brat represents,’ says Charli XCX. ‘Collaborating with a brand that understands that style and comfort can co-exist is incredible. Working with Petra was a dream; every moment on set was pure excitement, wearing pieces that are both sexy and classic. And the puppies…just adorable.’
Kim Kardashian, founder of SKIMS, also shares: ‘Having Charli XCX as the face of our new campaign is huge. She is a star with a unique vision that transcends music and connects with the culture at large. We’re at a pivotal moment for the brand, and collaborating with Charli and Petra reflects that SKIMS commitment to highlighting figures who are shaping the zeitgeist’.
Get ready to get your hands on the new SKIMS cotton pieces on their website from 21 August.
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