Driven by Puig, the luxury conglomerate to which it has belonged since 2020.
The leading beauty brand has just opened its largest and most ambitious flagship store in the heart of the British capital. Located in Covent Garden, it has an area of 400m2 – triple that of its previous space on James Street – and redefines the shopping experience through a completely immersive and futuristic approach.
Visitors will be able to enjoy personalized advice from professional makeup artists and explore new areas such as the ‘Skin Spa’, which offers exclusive facial treatments, or the ‘Pillow Talk Bar‘, where Charlotte Tilbury‘s most famous product line can be found. In addition, there is a ‘Beauty Boudoir‘, where classes are held, as well as an event area available to clients and content creators.
This is the brand’s largest and most exclusive opening to date, consolidating its global presence under the umbrella of Puig, a group that acquired a majority stake five years ago.
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