Courrèges calls on photographer Mark Borthwick once again for its Fall-Winter 2024 campaign

Referring to the ‘Carré Magique’, one of the most used designs in the firm’s garments, an optical illusion of trompe-l’oeil is created to create monumental cubes on which the models lie down.

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In addition to Mark Borthwick’s fantastic eye, Di Felice relies on Rèmy Brière, set design director, to create this surreal and minimalist aesthetic that plays with proportions and perspectives. The seemingly infinite white space serves as a canvas for an architecture that appears two-dimensional, adding a sense of graphic depth reminiscent of the collages of the Spring-Summer 2024 collection. In this context, both geometry and color become key narrative elements, almost like characters emerging from the Courrèges universe thanks to the art of photography.

Borthwick captures the sculptural and spontaneous essence of the season’s garments. Featured models include familiar faces such as Loli Bahia and Mona Tougaard, along with new additions such as Natasa Vojnovic, Jeanne Cadieu, Ayo Hassan and Fei Fei Sun. They all convey a sense of serenity as they pose in a clean, undistracted space, embodying the emotions represented by the Courrèges garments and colors: the power of red, the purity of off-white, the intensity of black and the security of navy blue.

The campaign turns geometry and color into abstract characters of its narrative, icons of the Courrèges universe that come to life through the illusion created by the image.

To get your hands on any of the pieces from the collection, click here.