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COURRÈGES SS24 campaign highlights Di Felice’s passion for music

Captured by David Sims, in the new Courrèges campaign the power of music takes center stage.

COURRÈGES SS24 campaign highlights Di Felice’s passion for music

With the same passion for music that led him to collaborate with the iconic Dizonord, Nicolas Di Felice has presented his new Courrèges SS24 campaign, captured by the renowned David Sims.

As creative director of Courrèges, Nicolas Di Felice has always been closely linked to music, always present in his creative process. In fact, earlier this year, the brand took over the independent record store Dizonord in Le Marais, taking as a pretext the power of music to bring people together. Now, Di Felice continues to share his passion through his new campaign.

Music is the thread that unites the eclectic cast of top models in the series, the rhythm of their black silhouettes resonating in the stillness of a white page like an abstract partition. The movement of the images recalls the FW22 campaign, also captured by David Sims, in which the characters moved their heads wildly and untethered to the beat of the music.

Among the sequence of portraits, the brand officially presents its new icon inspired by a House archive: the Holy Bag, which can be seen in elegant black and oxblood leather and embossed faux crocodile.

In these digital collages, which are a nod to the DIY graphics of old-fashioned fanzines, the minimalist and tremendously joyful expression of Courrèges can be seen. The Courrèges SS24 campaign is ultimately a channeling of Di Felice’s passion for music, an invitation to discover its power to transform us and make us vibrate.

Did you see Courrèges SS24 fashion show? Here’s a review.

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