Diesel continues its commitment to the democratisation of fashion shows

The Italian fashion house headed by Glenn Martens will invite a global audience to be part of its Autumn/Winter 2024 show.

Diesel is preparing for Milan Fashion Week, which kicks off on 21 February. During that first day, the creative director will present his new proposal not only to guests of honour, press and friends of the brand, but also to a large open public.

Observe and be observed. In both senses. This is the concept Martens is proposing this season, inviting a global audience of 1,000 people to watch and participate in the show he has prepared. No matter the location, what matters is the unique and interactive experience that will take place.

In addition, for the first time, the entire process leading up to the show will be shown to the public: the production, casting, atelier and runway show will be streamed on Diesel‘s various platforms from 18-20 February.

In this way, Glenn Martens maintains its commitment to the values of inclusivity and bringing fashion to a more democratic and wider audience, finding new ways to interact with customers, students, friends and fans.