Digital lavender will dress up the spring of 2023

Digital lavender is the color trend to become the color of 2023, according to the WSGN portal.

This pastel, soft and ethereal shade, which could be part of the dosmilero and/or nostalgic “barbiecore” imaginary, represents a “statement of hope, positivity, serenity and balance that can convey a mix of imagination, creativity, but also a cautious optimism and escapism that people are looking for in difficult times like the ones we are living in,” according to Clare Smith, color strategist at WGSN.

It is a color that has been trending for several years, going through eras and fluctuations within the system, which had its viral genesis in 2021. Purple was one of the fastest colors to jump on the FW21/22 runway shows, metamorphosing and shifting to a cooler shade such as digital lavender or pastel purple which has been increasing in popularity ever since, rising 61.6% for the Spring/Summer 23′ collections.

THE DIGITAL LAVANDER REVOLUTION

TikTok, as the platform where ephemeral trends are born and die, projects all this reality through stylistic concepts such as “how to style lavender”, which already has a digital archive of hundreds of fashion videos. But this color not only lives in the sartorial sphere itself, but also in other spheres such as beauty, both in the field of nail art and in makeup videos starring the purple blush (#purpleblush) that already have 41.5 million views.

In this sense, digital lavender is coloring culture and art, even getting into the red carpet with countless looks, as if it were a collective display of lavender fields, which have been carried out by celebrities like Kelay Cuoco or Simone Ashley.

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All that influence has been channeled into high fashion through proposals from firms such as Sportmax, juxtaposing skirts and petticoat-style pants, or Tibi, alternating it in slip dresses and maxi-blazers. This tone has also been altered with metallic finishes by Brandon Maxwell, while Vernoica Beard combines it with lime green in the form of a coordinated suit.

Cecilie Bahnsen, on the other hand, brings this shade into her romantic and vaporous universe, which has also been reinterpreted by Blumarine through its Y2K codes or Victoria Beckham in sinuous and asymmetrical dresses with transparencies.