Paris Hilton has done it again. The iconic heiress and global glamour queen has decided that she will no longer just tell you what to wear, but also what to drink. Alongside her 11:11 Media empire, Paris has teamed up with global fast casual chain Joe & the Juice to launch her favourite morning drink: the ‘Iconic Tonic’.
The ‘Iconic Tonic’ joins the carefully curated selection of juices, coffees and healthy offerings that have made Joe & the Juice a must on the wellness radar. But this isn’t just a drink: it’s a liquid extension of the Hilton universe, with all the vibe of his new album, Infinite Icon, which was just released last week.
‘Creating the Iconic Tonic with Joe & the Juice has been an incredible experience, almost like putting my Infinite Icon album into a drink. I can’t wait for my fans to try it and soak up all the energy we’ve put into it,’ says Paris in a statement that exudes that perfect mix of luxury and freshness that only she knows how to do.
Available now in all Joe & the Juice shops, the ‘Iconic Tonic’ is the drink of the moment, ready to conquer from Los Angeles to Copenhagen. Prices vary according to location, but the hype is universal.
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