Inspired by the charm and relaxation of winter getaways, the House presents the Gucci Après-Ski collection celebrating the surprising elements that characterise its collections.
Gucci Après-Ski embraces the dual aesthetics of sport and elegance seen off the slopes through a selection of skiwear-inspired ensembles, reinterpretations of iconic bag lines – including the Gucci Horsebit 1955, Gucci Diana and GG Marmont – and ski masks from the Gucci Eyewear line, among other designs.
The offer also includes an exclusive preview of ready-to-wear and accessories from the next chapter of the adidas x Gucci collaboration, as well as a series of aluminium hard suitcases created in collaboration with Italian luxury luggage brand FPM Milanp, which continue to explore the travel narrative that defines the Gucci Valigeria collection.
The new Gucci Après-Ski campaign, featuring stills by Mark Peckmezian and a video by Akinola Davies Jr, follows a cast of characters as they embark on an alpine getaway. Relaxation among friends with spectacular peaks and dreamy chalets as a backdrop, captured in a video and retro-inspired images that reflect the joy and warmth of the offer.
Gucci Après-Ski will be available in Gucci shops and on gucci.com, as well as in exclusive Pop-Ups in Courmayeur, Cortina, Courchevel, Verbier and Kitzbühel.
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