Dive into the virtual beach of Weekday SS21

Eco-futurist brand Weekday prepares us for summer with an avant-garde swimwear collection featuring unisex silhouettes made from recycled material.  

Weekday creates a “virtual beach” geotag on Instagram, in sync with its campaign, to digitally bring us all together at the beach this summer. The images, inspired by Baywatch and Matrix footage, highlight the “feeling of togetherness and inclusion“, according to the brand’s press release.

The summer collection includes the Tide bikini top, with a soft lining and a tie fastening that creates a ruched effect at the front, as well as the Heat Printed tankini, which provides greater flexibility and comfort. The tie-dye Ava Printed bikini, on the other hand, comes with spaghetti straps and a thin elasticated band.

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Weekday‘s “Virtual Beach” swimwear collection for the spring/summer 2021 season is now available online.