Euphoria makeup artist Donni Davy launches her own brand

Donni Davy has been working on her beauty brand for the past two years in collaboration with Euphoria and A24, the film company behind the series. The Half Magic line will feature all the products needed to recreate the looks of Jules, Maddy, Rue, Kat, Cassie and Lexi.

Although Half Magic will launch with items inspired by the make-up from the show, Donni reveals that it’s not just an Euphoria line. “The make-up transcends the show. In its own way, it became its own entity. We want to go with that and not just be a fixture of the series because at some point it will end. I’ve been secretly working on creating my dream makeup line literally. I couldn’t be more excited to introduce Half Magic”.

One of the strengths of Euphoria‘s makeup is her eye makeup, so it’s likely that Half Magic will launch with glitters, eyeshadow palettes, beading kits or graphic eyeliners. According to the makeup artist’s post, Half Magic will arrive this spring. If you want to be one of the first to know about all the news related to the brand, follow them on Instagram and subscribe to their newsletter from their webbiste. 

And now… Why don’t you take a look at all the events that UVNT Art Fair is preparing for the 24th to 27th of February?