Dua Lipa and Bvlgari kick off the race to Milan

The campaign for the 2026 Winter Olympics is pure luxury.

Dua Lipa is once again at the centre of cultural conversation, this time as the undisputed star of Bvlgari‘s new global campaign. In it, the artist who has marked the last decade of pop music embodies a renewed vision of contemporary glamour with the iconic magnetism that defines her.

For this special occasion, the Roman fashion house is rolling out an arsenal of fine jewellery, reaffirming its creative mastery and adorning the British superstar with pieces that function as works of art on the body, elevating the dialogue between sport, luxury and spectacle.

Among the most impressive pieces of jewellery is a white gold necklace featuring an oval sapphire and a constellation of marquise-cut diamonds and rubellites, all set with the precision that defines Bvlgari. Added to this is a Serpenti necklace—an eternal symbol of the House—also in white gold, designed with two pear-shaped emeralds and a pavé of diamonds that winds around the neck like a talisman.

All this is complemented by a delicate selection of rings: one in yellow gold with mother-of-pearl, a central oval sapphire and pavé diamonds; another in yellow and white gold Serpenti, encrusted with marquise diamonds and a composition of round and pear-cut emeralds; and a second two-tone Serpenti that replaces the emeralds with round pear-cut rubies.