Dua Lipa is the new Global Ambassador for YSL Beauty

International ambassador for Yves Saint Laurent Beauty‘s (YSL Beauty) “Libre” fragrance since 2019, British pop star Dua Lipa, who will release her third album this year, will now also be the global face of the luxury brand. The latest chapter in the strengthened partnership between the 28-year-old singer and Yves Saint Laurent Beauty begins this week with the launch of a campaign dedicated to the new “YSL Loveshine” lipstick collection featuring the “Candy Glaze” lipstick.

To mark the launch, Yves Saint Laurent Beauty joined the trend of deleting all posts on its Instagram account. Later, it uploaded a reel that read “Are you ready for what’s next?”, then uploaded another one showing the silhouette of a woman with the following copy “Who’s hiding in these shadows? Catch her or maybe she’ll go…”. The account, followed by more than 11 million people, went live again today to confirm that the singer will be the new ambassador.