The brewer welcomes the Argentine superstar, who lands in Spain to celebrate his eagerly awaited show at the Santiago Bernabéu.
Two cultural icons have joined forces to demonstrate, once again, Mahou‘s innovation and tradition both inside and outside its sector. The news comes just before Duki‘s big concert in the capital, one of the most anticipated events of the season that will welcome thousands of fans to the iconic (and renovated) Santiago Bernabéu Stadium.
The result is a special collaboration that seeks to adapt to the lifestyle, tastes and desires of beer lovers, creating strong connections between the new generations and their respective communities.
Both Mahou and Duki are known worldwide for their familiarity, a common characteristic that is part of their unique personalities where their loved ones have a very important place. It is this same vision that has motivated this meeting inspired by reunions with loved ones, those in which you create the most important and emotional memories.
The news was revealed through an audiovisual piece that shows the Argentinian walking around some of the most iconic places in Madrid and the corners he has made his own: his trusted hairdresser’s, the trainer shop he can’t miss on his Madrid route or a special rooftop to go to with his friends.
The collaboration has only just begun, so…. Stay tuned for 8 June because there are some very special moments coming up.
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