Eternally Reborn by Bvlgari features Anne Hathaway, Zendaya and Liu Yifei

The Roman jewellery house’s latest campaign features three of its global ambassadors.

Nothing less than an ode to personal renewal through infinite rebirths that seek to build beauty and elevate life. On the occasion of its 140th anniversary, Bvlgari invites you to embark on a meaningful journey of self-elevation inspired by its wondrous creations: unique talismans that capture the light of a new dawn and unleash strength and self-confidence.

Directed by Nathalie Canguilhem and captured by Zoey Grossman, the campaign shows Anne Hathaway, Zendaya and Liu Yifei unveiling their different sides as they experience a moment of self-awareness and continuous reinvention in Rome. As they tour the spectacular monuments of the Eternal City, Yeah Yeah Yeahs‘ ‘Burning’ plays in the background, and the varied nature of each individual is explored as they search for a new version of themselves.

In addition, some of the highlights of Bvlgari Aeterna, the most extraordinary Haute Joaillerie collection ever created by the House of Romana, are unveiled.