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Fashion and sex closer than ever thanks to Diesel and LELO

Diesel and LELO join forces in an exclusive collaboration that is complemented by the new creative direction of Glenn Martens.

Diesel and LELO join forces in an exclusive collaboration that we didn’t know we needed until now. This launch is complemented by the new direction of Glenn Martens, closely linked to sexuality.

After having presented the Fall/Winter 2022 collection whose catwalk show focused on sex, Diesel is launching a reissue of LELLO‘s bestsellers: the SONA™ Cruise and the TOR™2. An unexpected union, but one that makes total sense: the ultimate union between fashion and sex.

The SONA™ Cruise is a sonic massager that works on the clitoral area, emitting gentle waves, while the TOR™2 is designed to be enjoyed as a couple, being the first waterproof ring. It has six stimulation modes and powerful vibrations. Both toys feature the brand’s logos and two clear messages: “ALL I NEED IS A CHARGE” and “TURN ME ON”.

“At LELO we are pioneers and are always happy to collaborate with like-minded brands, i.e. brands that inspire and enable people to express their style. For this reason, the collaboration with Diesel came naturally, as we found a partner that matches our philosophy. Our partnership with the brand is crucial, as it shows the union between fashion and sexual technology and highlights how sexual wellness is seamlessly incorporated into our daily lives. Just like a pair of jeans,” says Luka Matutinović, Marketing Director at LELO.


You can now find the SONA™ Cruise and the TOR™2 on Diesel‘s website for 120€ and 150€ respectively.

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