Fenty Beauty by Rihanna arrives on the Asian continent

Fenty Beauty by Rihanna has positioned itself as one of the leading brands in the beauty industry since it launched 50 different shades of foundation. Now, the brand wants to continue to grow globally and will be expanding into Asia. Specifically, the brand will be available in Hong Kong, Macau, Seoul and Jeju Province through Sephora from 1 April.

The project was announced via a post on Rihanna’s Instagram account: “When I launched @fentybeauty in 2017, I wanted to make sure the brand was available all over the world so everyone could access it. Today we continue to expand the Fenty Beauty family and will now be available in Hong Kong, Macau, Seoul and Jeju in September!”.

As part of this project, Fenty Beauty will now be offered in Hong Kong and Macau at T Galleria by T Galleria, Sephora, Harvey Nichols, Beauty Bazaar and Beauty Avenue. In Seoul, the products will be available at LotteDuty Free and Shinsegae Duty Free shops. In Jeju Province, Fenty Beauty will be distributed through Shilla Duty Free.