Fila Fjord FW19 >>> Astrid enhances Fila's heritage

Fila is one of the most coveted sports brands of the moment. But some time ago was not all rose-colored, the brand went into crisis and fell into oblivion, but still working could not find the feeling with the public. Now that it has finally emerged from the depths, it has found the formula to connect with fashion lovers and place itself among the world’s most important sports brands, in this new formula Astrid Andersen is the reactive.

After making collaborations with prominent firms such as Fendi or Liam Hodges. Everyone is very much aware of each launch, and their past products, including those of their few favourable times, have become the most desired and catalogued as vintage.

In 2018, Astrid Andersen and Fila presented FILA Fjord, a less sporty line that combines the Danish brand’s savoir faire and the Italian brand’s entire archive. A fifty fifty that translates into a perfect balance between FASHION and sportswear.

This year they have repeated in the Pitti Immagine with a slogan that is a true declaration of intentions: “Raising Fila’s sporting heritage“, which reveals the direction they want to follow in this project.

The collection includes technical outerwear and underwear with textures such as sweaters and knitwear made of natural cashmere; we could sum it up very briefly: “quality to quality“. A series of contemporary styles conceived for the future – trend FW19 – closer, thought from the tradition of a brand such as Fila.