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First images of the adidas Superstar by ADWYSD

London-based skate brand Always Do What You Should Do and adidas have revealed the official images of their Superstar silhouette.

First images of the adidas Superstar by ADWYSD

Following the initial announcement of their collaboration, Always Do What You Should Do and adidas reveal the official images of their retro-inspired Superstar silhouette. This would be the first item in the co-designed capsule that draws inspiration from the London-based streetwear brand’s background linked to the world of skateboarding and surfing and its loyal community of followers.

The ADWYSD Superstar exaggerates the iconic elements of the Superstar, a trend we’ve seen recently in various releases. The upper is constructed from sustainable synthetic leather, while the puffy tongue features the brand’s logo and a reflective tab with interchangeable options. A map of New Zealand is incorporated into the sole.

The inner sole also features a sand footprint and the words “London” and “Mount Maunganui”, further emphasising the brand’s roots and connection to both countries. In addition, adidas and ADWYSD have launched a community space in Hackney, London, which celebrates the people who make up its diverse communities and brings together the worlds of skateboarding and surfing.

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The new ADWYSD x adidas collaboration will be available to buy via the CONFIRMED app from 23 February.

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