FKA Twigs has directed On’s latest campaign

This partnership, in which the artist makes her debut as creative director, was announced last April.

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FKA Twigs and On put the spotlight on high-performance pieces that allow for the highest level of movement, which are presented under the slogan ‘The body is art’. The British actress makes her debut as creative director and takes the reins of the campaign to capture her passion for dance and focus on the power of self-expression.

‘Training puts me in a different mental and bodily space that elevates me to a higher frequency,’ Twigs says, ’When I train, I feel very beautiful, but it’s a beauty from the inside. It has nothing to do with how I look on the outside. It’s just a feeling of beauty. The body is art, so why not approach it that way?’

For this special occasion, the unique vision of Jordan Hemingway has been brought in to evoke a sense of peace, tranquillity and well-being. In addition, an immersive experience will be held in London on 16 September, with FKA Twigs and Arthur de Borman providing the stage design.