For Maria Grazia Chiuri Mexico is “a place of the soul”

Dior’s Cruise 2024 collection reimagines moments of Mexican culture captured by Brigitte Niedermair.

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A fascinating journey outlining a plural and free femininity through Ariadna, the iconic figure of Frida Kahlo whose spirit permeates the entire Dior Cruise 2024 collection. All the silhouettes designed draw on the independence and faithful belief in the unbreakable power between art and life, providing a unique visual harmony.

Through an interesting play of mirrors, the campaign images immortalise the collective strength and pride of Mexican women, recreating a completely dreamlike setting. The looks reflect the excellent dialogue between the Maison‘s ateliers and the rich savoir-faire of Mexico, a nation that for Maria Grazia Chiuri is “a place of the soul”.