After conquering the world of men’s fragrances, GANT, the iconic American sportswear brand, is entering a new chapter with the launch of its first women’s fragrances. The brand presents GANT PREPPY ROSE Eau de Parfum and GANT SUNSET CLUB Eau de Parfum, two unique creations that reflect the spirit of the East Coast, home of the brand since its founding in 1949.
In collaboration with EA Cosmetics, GANT remains true to its essence with two scents that fuse freshness, sensuality and warmth. ‘We are excited to launch our first women’s fragrances, marking an important milestone in GANT’s history. These new creations capture the timeless style of the brand, with an approach that suits the modern woman,’ says Fredrik Malm, Executive Vice President Global Marketing, Brand and Product at GANT.
GANT PREPPY ROSE: The fresh breeze of the East Coast
GANT PREPPY ROSE is a floral and fruity fragrance that evokes the freshness and vibrancy of America’s northeastern shores. Top notes of crisp pear and grapefruit combine with a hint of the sea, transporting the wearer directly to the seashore. At its heart, a bouquet of jasmine, neroli and fresh roses takes centre stage, while base notes of cedar and sandalwood bring a subtle yet enveloping warmth.
Perfumer Domitille Michalon, with her eye on the heritage and seascapes that defined GANT, creates a fragrance that invites adventure, combining the freshness of the ocean with the comforting warmth of the land.
Top notes: grapefruit, crisp pear, ocean wave accord
Heart notes: jasmine absolute, essential rose, neroli
Base notes: Cedarwood, Benzoin, Sandalwood
GANT SUNSET CLUB: The Magic of a Coastal Sunset
GANT SUNSET CLUB, on the other hand, is a fragrance that captures the essence of a Hamptons seaside sunset. With a vibrant opening of velvety peach and mandarin, this fragrance unfolds into a floral heart with rose, jasmine and gardenia. The final touch of vanilla and musk give the fragrance a lasting sensuality, evoking the warmth of sand in the evening.
Perfumer Nelly Hachem-Ruiz was inspired by the mesmerising sunsets that light up the shores of the East Coast, creating a warm, ambery fragrance that reflects the magic and mystery of this unique time of day.
Top notes: Pink sandy accord, mandarin orange, velvety peach.
Heart notes: essential rose, jasmine absolute, gardenia
Base notes: vanilla pod, patchouli, musk
Both fragrances are presented in clean-lined, sophisticated glass bottles with details that pay homage to GANT’s iconic ‘G’. PREPPY ROSE is dressed with a vibrant green ‘G’ on a soft pink background, while SUNSET CLUB fuses sky blue and deep orange, evoking the serenity and vibrancy of the sunset.
The campaign, starring model Rikke Nora Palsgaard-Ronne, captures the relaxed and carefree essence of coastal life. Photographer Antoine Henault shows Rikke enjoying quiet moments on the beach, while PREPPY ROSE accompanies her on her walk to a terrace with breathtaking views, and SUNSET CLUB envelops her in the warmth of the sand as the sun sets.
The new fragrances GANT PREPPY ROSE and GANT SUNSET CLUB will be available in all GANT shops and in the GANT online shop in Europe as well as in selected perfumeries from 1 April 2025.
New York and nautical style inspire the new GANT SS25 collection.
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