GANT has just elevated its narrative with a proposition that goes far beyond fashion. For its Fall/Winter 2025 campaign, the brand takes over the iconic Mister Nice restaurant in Mayfair with a takeover that transforms it into The Gant House, a pop-up club where preppy heritage, gastronomy, and contemporary culture converge.
The space is divided into several atmospheres. Upon entering, The Dining Room welcomes guests with a refined yet intimate ambiance that embodies East Coast hospitality. For one month, Mister Nice will serve a special menu featuring American classics with a French twist, all served on tableware created for the occasion and inspired by the college campuses that are part of GANT’s DNA. The experience is completed with collectible items that celebrate the timelessness of the Ivy League.
In parallel, The Lounge displays a distinct style: an oak bar, dimmed lighting, a curated wine selection, board games, and a retro soundtrack that intensifies the mood. On Friday nights, the space becomes the stage for a rotating lineup of music and art, reinforcing GANT’s connection to contemporary creativity.
To extend the experience beyond the club, the brand is also opening a pop-up at 20 Davies Street, showcasing its F/W 2025 collection: iconic shirts, tailored blazers, sophisticated knitwear, outerwear, and accessories that redefine preppy style with a modern, relaxed approach.
“We wanted to create more than just a campaign: we set out to build an immersive experience that captured the spirit of GANT,” explains Fredrik Malm, Global EVP of Commercial, Brand & Product. “Bringing food, culture, and fashion together under one roof is our way of offering new ways to connect with the brand’s heritage in the present.”
The Gant House officially opened on Thursday, September 18, coinciding with London Fashion Week, with a private opening party attended by friends of the brand.
📍 The Gant House x Mister Nice
14-16 Davies St, Londres W1K 3DR
L–J: 12:00–16:00 / 18:00–00:00
S: 12:00–00:30
D: 12:00–00:00
📍 The Gant House Pop-Up
20 Davies St, Londres W1K 3DR
L–S: 11:00–19:00
D: 12:00–18:00
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
