With a collection that has it all: freshness, nostalgia and the unmistakable DNA of the Japanese brand.
Two seemingly opposing but irresistibly connected worlds merge this season to create a series of unique garments. The Y2K rave culture, full of electric and vibrant colours, and the relaxed elegance of preppy Ivy League fashion are the two essential elements around which the proposal revolves. In addition, the iconic BAPE camo print, always present, is reinvented and takes over tracksuits, sports shirts, hoodies and jeans.
One of the standout designs is the red, pink and white camouflage bikini set, as well as the zip-up sweatshirt or collegiate jackets, jacquard jumpers and tonal sweatshirts. All of them redefine the modern wardrobe and are true must-haves of the season.
BAPE‘s SS25 collection will be available from 4 January.
And speaking of new proposals… Prada explores the notion of plurality with Carey Mulligan.
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