Go back to high school with the latest Gentle Monster campaign

The packaging in which the new special edition is presented is a school backpack with a book-themed case.

Gentle Monster’s 2024 optical collection is crafted with bold metallic details, featuring tinted lenses in different shades that add futuristic touches to the classic silhouettes. Accompanying the launch of the six new styles also comes the campaign welcoming us to GM’s high school, starring Nana Komatsu and Shinichi Osawa in their martial arts and mechanics courses.

As if that wasn’t enough, the brand will present exclusive pop-up spaces in Seoul and Beijing where visitors will receive “GENTLE HIGH SCHOOL” student IDs in a photo booth and experience the brand’s interpretation of high school.

The collection will go on sale on November 2 in stores and on the official Gentle Monster website.

Meanwhile, Emily Ratajkowski stars in the “At Home” self-portrait campaign.