Gucci Horsebit 1955 via Xiao Zhan

The Chinese actor and singer stars in the latest global campaign to coincide with his fifth anniversary as an ambassador for the Italian house.

Directed by Sabato de Sarno, the film interweaves timeless and contemporary Gucci narratives against the backdrop of Milan‘s urban landscape. In each frame, we are immersed in Zhan‘s story, retracing the places and moments that have captivated him and evoked a sense of connection with the city. All this through the lens of Tyrell Hampton, who has chosen to immortalise him wearing the iconic 1955 Horsebit bag.

An unmistakable icon in the history of the house, famous for its equestrian-inspired appliqués and refined silhouette, it is no longer a mere accessory but a faithful companion that embodies sophistication and versatility during the protagonist’s adventures.

Not to be overlooked is the Gucci Re-Web, the first sneakers designed by Sabato de Sarno for Gucci, whose silhouette has been conceived for everyday wear while at the same time being an essential piece in the wardrobe.