Gucci presents Gucci Prospettive 2: Ancora Milano

Sabato De Sarno’s new Gucci reaffirms his interest in building a visual identity that explores artistic, aesthetic and cultural references. On the eve of his first runway show for the Gucci Ancora FW24 men’s collection, the brand’s new creative director presents Gucci Prospettive 2: Ancora Milano, the second volume dedicated to Milan and its creative expressions. Curated by Paola Antonelli – architect, design curator and Milanese based in New York – the book addresses various dimensions and aspects of Milanese design.

Through unexpected impressions and combinations of buildings, spaces and precious objects, as well as the people who created them, it evokes a portrait of a city truly devoted to design. “We were inspired by the concept of friction and wear and tear, of flashes of brutalism contrasting with visions of commercial, business and industrial refinement, and we explored the clichés of bourgeois elegance without losing sight of the more complex and radical nuances that reflect the quintessence of Milan,” Antonelli explains.

Behind the pictorial, photographic and poetic references, Antonelli and De Sarno examine the city as the cradle of design systems, the layering of which gives life to Milanese identity. Thus, physical spaces and objects enter into a dialogue with those who inhabit and use them, in a continuous and at the same time stratified exchange.