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Gucci presents its latest Haute Joaillerie collection

Starring Daria Werbowy, the campaign offers a captivating look at pieces from the Gucci Allegoria collection.

Gucci presents its latest Haute Joaillerie collection

Gucci Allegoria is a new chapter in the history of the Italian house under the creative vision of Sabato de Sarno.

Following the presentation of its Jewelry campaign, conceived by creative director Sabato De Sarno, Gucci goes a step further by revealing a new chapter in its history dedicated to High Jewelry. This new chapter, embodied in the Gucci Allegoria collection, is a tribute to the exceptional craftsmanship, artistry and meticulousness that distinguish Gucci.

The campaign, again starring the dazzling Daria Werbowy, offers a captivating look at pieces from the Gucci Allegoria collection. Photographed by the renowned David Sims at the iconic Chateau Marmont in Los Angeles, the images capture the sublime essence of the new line.

Gucci Allegoria, conceived as an allegory of the cycle of the four seasons, pays homage to the glorious transformations of nature as it moves relentlessly from season to season. The collection’s meticulously designed pieces play with antique stones and eclectic cuts, offering a unique and dazzling interpretation of nature’s ephemeral beauty.

The collection features an exceptional range of gemstones in bold, intense hues, creating a crescendo of excitement and celebration of joie de vivre. The careful choice of yellow sapphires, tourmalines, diamonds, paraiba tourmalines and emeralds highlights the diversity and richness of nature, reflecting Gucci’s artistic vision.

At the center of the campaign is Daria Werbowy, who gracefully wears a matching necklace and bracelet in yellow gold, adorned with yellow sapphires, tourmalines and diamonds. The earrings, crafted in white gold, highlight paraiba tourmalines, emeralds and diamonds, creating a visual symphony that celebrates individuality and the exuberance of nature.

The Gucci Allegoria collection is a manifestation of Sabato De Sarno’s creative vision and a continuation of Gucci’s commitment to artisanal excellence and innovation in fine jewelry. Each piece is an ode to nature and the timelessness of art that transcends the seasons and endures into eternity.

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