Hello Kitty arrives at Bershka with a capsule collection

The selection of blockette-style pieces celebrate the 50th anniversary of Sanrio’s iconic character.

Mixing the codes that characterise football uniforms with the flirty trend, Hello Kitty lands in Bershka this season to offer an exquisite limited edition collection. The collection features romantic, super-feminine, sporty and basic looks that strike the perfect balance for everyday wear, such as a ribbed tank top or a short-sleeved sports-style T-shirt.

The latter is decorated with a special Hello Kitty graphic that comes to life through a QR code embroidered on the bottom of the garment. In this way, Bershka maintains its commitment to technology and continues to create phygital garments together with FFFFACE.ME.

Click here to discover the full collection, which is also available in selected physical shops of the textile giant.