Luna Rossa Prada Pirelli and Woolmark have chosen Merino wool to develop the high-performance sportswear for the 37th Louis Vuitton America’s Cup. This sporting competition, which will arrive in Barcelona in August, aims to be an unprecedented encounter between fashion and sport.
The use of textile pieces made with this natural, sustainable and resistant fibre is becoming more and more common due to the technical skill and natural benefits offered by the material, such as breathability, durability, temperature regulation and moisture management. Garments made with Merino wool guarantee comfort and functionality for elite athletes in all conditions.
The equipment used during the Italian team’s training sessions includes garments for cycling, running and gym activities. Woolmark has created a bespoke kit for the Italian team with textile pieces designed for land-based activities. These include Merino wool-rich T-shirts, hoodies, running shorts and tights, cycling overalls, a waterproof jacket and an ultra-lightweight windbreaker.
Merino wool is not only a material that enhances sporting performance, but it is also a key material shaped by the forces of nature, which the Luna Rossa Prada Pirelli Prada elite sailing team will put to the test in the upcoming 37th Louis Vuitton America’s Cup.
The commitment to Merino wool stands out not only for the quality of the material and the improvement of sporting performance, but also for its contribution to the reduction of ocean pollution. The fibre is praised for its biodegradability in marine environments, a characteristic backed up by studies showing that the fibre does not contribute to microplastic pollution in the ocean.
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