Ivy Queen teams up with Bad Gyal on her new single ‘Perdió’

‘Perdió’ is a new version of La Joia’s lead single, Perdió Este Culo, in collaboration with Ivy Queen. Also produced by MAG (creator of Chulo y Chulo Pt. 2), Perdió is a cry of empowerment that unites two forces in urban music in an anthem about self-love.

Stillz (Dua Lipa, Bad Bunny, Rosalía) directs the music video – produced by We Own The City – in which Bad Gyal has paid tribute to the reggaeton aesthetic of the 2000s, taking care of every last detail after putting on an exact reproduction of La Caballota’s mythical nails.

LA JOIA – 24 KARATS TOUR lands today in New York to begin its North American leg. The tour will continue to the Sueños Festival in Chicago and The Midway in San Francisco and The Novo in Los Angeles. At the end of June the 24 KARATS TOUR will continue on its second European leg with concerts in the Netherlands, Brussels and Denmark.