Jacquemus sculpts Nike’s new it bag

Jacquemus continues to demonstrate its mastery in reinterpreting the swoosh archive with the launch of a new intergenerational cult object. A leather bag that model Sha’Carri Richardson appears to be wearing in the campaign.

The Jacquemus x Nike collaboration for the SS24 season is about to launch and create a whirlwind of desire for the two brands’ extensive community, causing it to sell out in a matter of seconds.

It’s also worth noting that while Jacquemus may have generated buzz in the post asking who the image of his new collaborative collection is, the internet has already identified Sha’Carri Richardson by her trademark tattoos with her hand clutching the Swoosh leather bag.