Jacquemus takes us to the 90s in its FW20 campaign

After the SS21 show in a giant wheat field, Jacquemus returns with a new campaign inspired by the year 97 for its FW20 collection. 

2 photos

This new lookbook features Laetitia Casta and Simon Porte Jacquemus’ new puppy, Tou Tou. The campaign, entitled “L’Année 97”, takes us back 20 years.

Casta dresses up in the brand’s most popular items while playing with the period’s own consoles and a Nokia OG phone. In addition, a vending machine is filled with the designer’s bags – a dream for many.

22 photos

All the pieces from “L’Année 97” by FW20 are now available through Jacquemus’ website or from other stores such as Net-a-Porter.