Jameson is not just for drinking anymore, it can now be worn too. The most sociable Irish whiskey brand has joined forces with Awake NY, the cult label founded by Angelo Baque (ex-Supreme), to launch a drop that brings together fashion, culture and Irish heritage in one package.
The capsule collection includes T-shirts, hoodies, jackets and caps that combine streetwear rebellion with Jameson’s iconic character. With this collaboration, Jameson proves that its territory goes far beyond the glass. It’s in music, fashion, the streets… and anywhere people want to have fun without taking things too seriously.
For the launch, Jameson teams up with Mini Shop, specialists in fashion and streetwear with a long history of dressing Spain’s style references. “We love seeing how at Mini two universes as rich and heritage-filled as Jameson and Awake have come together for this collaboration! At Mini we draw inspiration from many sources, and mixing them has always seemed like a great idea,” explains Óscar Gala, founder of Mini Shop, in the press release.
The Jameson x Awake NY collection is now available at Mini Shop Madrid (Conde Duque, 22). Because whiskey is for drinking, but it can also be worn.
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
You may also like...
