Jil Sander SS24: the recontextualisation of all its forms

Jil Sander’s SS24 collection presented at Milan Fashion Week redefines the shapes of its iconic pieces by redefining the new meaning of minimalism.

“The queen of less is more” is how the press defined Jil Sander, the German designer who laid the foundations for women’s liberation in the eighties and who defended minimalism. Jil Sander, the designer, may have been committed to clean aesthetics, but Jil Sander, the brand, goes one step further. The new creative directors of the house, Lucie and Luke Meier, are committed to new forms and this season they are focusing on recontextualising their basics.

Although the elegance, the essentiality of the elements and the quality of the materials that characterised the brand are still maintained, the Meier couple decided to take a different approach to tailoring, suggesting a more fluid drape. The pieces came in different dimensions: square silhouettes, metallic perforations all over, tunics, fringes in all their representations, cat prints, cinched waists, poplin dresses, capes and more.