Jon Kemuri SS18 | Now, Good Luck

When the made in spain does things like the one Jon Kemuri (@jonkemuri) has just presented, all we can do is feel proud, very proud.

At 24 years old and based in Asturias, more specifically in Langreo, he has shown that the location is not connected with the ability to do FASHION – yes, in capital letters -. After numerous capsules, he has just presented his first collection, with a unique narrative thread and designs that make us crazy.

With a look that reminds us of Misbhv in shirts or trousers and Alyx in tactic elements we perceive a personality of our own and a solid concept connected by garments that take us halfway between the 90s and Kemuri’s own imaginary.

Jon Kemuri SS18 | Now, Good Luck

For the presentation of the collection Jon has had two national talents, Alex Turrión (@alextrion) in styling and one of our fetish photographers, Javier Ruiz (@javierruiz69). In the selection of the team is evident the exquisite taste of the Asturian.

Behind The Scenes - SS18

The collection is not yet available in his online shop but we are sure that sold-out text will appear soon, so… stay tuned! #nationalpride

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CREDITS:
Photography: Javier Ruiz
Styling: Alex Turrión
Art Direction: Javier Ruiz, Alex Turrión & Oliver Iglesias
Model: Nicolás Mosquera