Kate Moss stars in Isabel Marant SS25 campaign

The Spring-Summer 2025 campaign is a celebration of time, where a 90s icon meets a 2020s K-pop star, underlining Isabel Marant‘s ability to bridge cultures and eras, creating a world that speaks to both timeless style and modern youth.

Kate Moss, a long-time friend of the brand, returns for the Spring-Summer 2025 campaign, representing the quintessential Isabel Marant woman: effortlessly chic, seductive and timeless. Her signature aesthetic channels the spirit of the new collection, from the leather jacket to the introduction of the Altay bag in black leather. The campaign also highlights the iconic Hobo Soft bag, an Isabel Marant signature known for its bohemian charm.

For the first time, Isabel Marant turns to a global K-pop star for her men’s collection: Seonghwa of Ateez. Isabel’s first meeting with Seonghwa in Los Angeles sparked an immediate connection, as he totally encapsulates the free-spirited essence of Marant Homme. Known for his unique style and influence in the K-pop universe, Seonghwa brings a fresh and relaxed energy to the campaign, making him the ideal ambassador.