Kim Kardashian, star of the new Balenciaga campaign

We don’t know if it’s love, obsession or marketing but Kim Kardashian has been wearing Balenciaga exclusively for about a year.  The star has now gone one step further and becomes the image of the maison‘s campaign.

Just minutes ago Balenciaga has announced the new campaign by uploading a photo in which Kim appears on the couch in her Calabasas home with the bag of the moment, Le Cagole, customized especially for the occasion. In a second image from the campaign, the celebrity appears with an oversized coat in leopard print, knife boots and again carrying La Cagole, this time in black.

Kim isn’t the only one participating in this all-star campaign. Photographed by Stef Mitchell, the campaign takes the delayed style beyond a mere celebrity selfie. In addition to top models Tommy Blue and Marie Agnès Diene, the campaign features the iconic Isabelle Huppert, also a lover of the brand.

With this latest stellar news, we can only wonder what more surprises, like YE’s collaboration with Balenciaga, this obsessive union between Kim K and Balenciaga has in store.