Kylie Jenner joins the Miu Miu universe as the main face of the Autumn/Winter 2025 campaign. While it has been Kendall who walked for the brand in previous seasons, this time it’s Kylie taking the spotlight.
Her presence in this new chapter comes as no surprise. In recent years, Jenner has been strengthening her ties with the luxury fashion world, starring in campaigns for Acne Studios and Jean Paul Gaultier, as well as walking the runway for Coperni. The collaboration with Miu Miu appears to be a natural next step.
Joining her are Towa Bird, Lou Doillon, Rila Fukushima, Myha’la, Yura Romaniuk, and Cortisa Star. The campaign is set against a silk-covered backdrop and showcases a collection built around the ideas of power, strength, and elegance. Standout pieces include pointelle knit underwear, bias-cut skirts, and shaping bras.
The collection blends sporty tailoring and masculine-inspired details with feminine silhouettes. Wardrobe basics are reimagined through a mix of bright pastel tones, clean cuts, and unexpected fabrics.
Miu Miu continues to explore a complex vision of the modern woman. In this new role, Jenner fits naturally into that narrative.
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