Kylie Jenner stars in Sam Edelman SS24 campaign

The campaign, shot by photographer Chris Colls, features the entrepreneur in a series of images that aim to showcase a mix of the footwear brand’s classic designs and new trends. The campaign is one of many to mark the brand’s 20th anniversary: “I’m honoured to be an ambassador for the brand, especially during its 20th anniversary, which celebrates remarkable craftsmanship and a commitment to championing the power of people through footwear”.

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Sam Edelman, co-founder of the brand with his wife Libby Edelman, highlighted Jenner’s role as the face of the SS24 campaign: “Kylie Jenner is the complete embodiment of the modern woman: an incredible mother, daughter, sister, friend and entrepreneur. To have her as the face of our brand for this historic year is a true testament to the incredible fashion and drive we plan to bring to our customers, not only this year, but for many more to come.”

In the Spring/Summer 2024 campaign, we can see Kylie Jenner sporting a host of key Sam Edelman silhouettes, such as the Hazel shoe, Bianka Slingback and Felicia ballerina, as well as new styles like the Michaela Mary Jane and Leana heel. The brand plans to promote the spring line with personal appearances by Sam Edelman at Nordstrom and with several events scheduled for early April in Scottsdale, AZ, and Dallas, TX.