Lacoste changes the crocodile for endangered species

Although the Lacoste logo is one of the most famous in the industry, the brand has decided to replace the popular crocodile in an exclusive edition.

Lacoste bets on saving endangered animals.

However, this three-year collaboration with the International Union for Conservation of Nature (IUCN) is not new, it began in 2018. The aim is to raise awareness about the extinction of endangered species and to support actions on the spot for conservation.

That’s why, on this occasion, they’ve created 10 limited edition polo shirts, in which the iconic crocodile yields its usual place to 10 endangered species. In addition, each of the 10 designs will only be available in a specific store, and the quantity available depends on the number of species remaining for each animal. That’s why the 3,520 poles will be spread around the world. For example, in Seoul, there will be only 400 poles with the Moheli owl, which is native to the Comoros Islands.

This second collection will go on sale tomorrow, 22nd May, International Biodiversity Day, in stores around the world and its website.

Recently Lacoste also presented its ’84 homage collection.